A home-decor advertiser who wants to reach people who recently bought a home.
A property advertiser who wants to reach people who recently graduated from medical school.
A wedding-planner advertiser who wants to reach people who are currently researching wedding dresses.
A fly-fishing advertiser who wants to reach people who are currently in the market for waders.
A baking-supply company that wants to reach people who are in the market for mixers.