Match the marketing objective with the TrueView ad format that’s optimized for that objective.

Consideration (2)

Action (1)

Consideration (3)

Awareness (4)

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YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
What’s one of Google and YouTube’s awareness products? (Duplicate 2)
Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?
Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?
What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?