Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

  • More ads in an ad group means they receive a higher-quality score.
  • More ads in an ad group increases the chances of showing more than one ad per auction.
  • More ads in an ad group means lower bounce rates for landing pages.
  • More ads in an ad group means more options for success in an auction.