Creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building. What are two other reason creators choose YouTube? (Choose 2.)

One reason creators choose YouTube is the freedom to express themselves. The platform is designed to empower individuals and organizations to share their unique voices with a global audience. Creators can explore a wide variety of topics, experiment with different video formats, and develop their own style without being limited to a rigid set of rules about content type or presentation (as long as they follow community guidelines). This level of creative freedom is a strong motivator for many, as it allows them to connect authentically with viewers and build a loyal audience around their passions and interests.

Another key reason is that YouTube provides opportunities to earn income through advertising. By joining the YouTube Partner Program, creators can monetize their content by allowing ads to run alongside their videos. This revenue-sharing model enables creators to turn their hobby or creative work into a viable business. For many, this financial incentive is a significant factor in choosing YouTube over other platforms, as it rewards both consistent content creation and audience growth, making it possible to sustain and scale their efforts over time.