Layla is learning about the benefits of using search ad extensions and has come to know that they can help to increase user engagement. What are two other benefits that search ad extensions can contribute to performance? (Choose two.) Reveal Answer »
Lisa sells kitchen furniture through her website. While her sales are stable, she’s concerned that they’re not keeping pace with those of other online furniture stores. How can a Google Search campaign benefit Lisa’s business? Reveal Answer »
Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what? Reveal Answer »
After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign? Reveal Answer »
Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank? Reveal Answer »
Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built? Reveal Answer »
Sandy, an expert on Search marketing, knows she should use extensions effectively in order to optimize her Google Ads campaign results. What’s Google’s recommendation about extensions? Reveal Answer »
Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina? Reveal Answer »
Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Reveal Answer »