Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so? Reveal Answer »
Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information. What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters? Reveal Answer »
What does layering an Affinity audience with a broad keyword targeting campaign help you do? Reveal Answer »
It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation. Reveal Answer »
Jamie wants to focus on selling her overstocked blue saucepans. She sets up keywords using a broad-match modifier. What are two ways the broad-match modifier makes Jamie’s work easier? (Choose two.) Reveal Answer »
You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives? Reveal Answer »
When visibility is the campaign goal, which bidding strategy should an advertiser choose? Reveal Answer »
How is using non-last-click attribution conversions useful for Performance Planner forecasts? Reveal Answer »
Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google Search campaign as part of her overall strategy. What value can be recognized by launching a Google Search campaign? Reveal Answer »