You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? Reveal Answer »
With Similar Audiences, which Google product is included when finding new people with similar profiles? Reveal Answer »
Which of the following goals can you achieve for your marketing campaign by using automated bidding? Reveal Answer »
Asam is learning about Google Ads Search. He wants to know why a marketer might use callout extensions. For which activity are callout extensions beneficial? Reveal Answer »
Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Reveal Answer »
Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign? Reveal Answer »
Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Reveal Answer »
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales? Reveal Answer »
Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.) Reveal Answer »
Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide? Reveal Answer »