While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding? (Duplicate 2) Reveal Answer »
Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? Reveal Answer »
Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. What should Mario include in his headline? Reveal Answer »
A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.) Reveal Answer »
What Search Network text ad component provides up to three fields of 30 characters each? Reveal Answer »
Leo is in charge of advertising for the clothing lines of a large manufacturer. He uses his Google Ads Recommendations page to help him evaluate his Search Ads campaigns. Which feature makes the optimization recommendations valuable for Leo? Reveal Answer »
Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign? Reveal Answer »
Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What’s Brian’s optimization score based upon? Reveal Answer »
Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad? Reveal Answer »