Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad? Reveal Answer »
You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign? Reveal Answer »
Jane takes on the task of explaining to a new client why YouTube is the best place for their marketing dollars. She tells them that, with data and tools, Google powers YouTube and delivers proven results. What other reason could Jane give to convince her client to use YouTube? Reveal Answer »
Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.) Reveal Answer »
Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.) Reveal Answer »
Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube? Reveal Answer »
Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (Choose 2.) Reveal Answer »
Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s Custom Affinity audience? Reveal Answer »
Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action? Reveal Answer »