Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign? Reveal Answer »
Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad? Reveal Answer »
Match the marketing objective with the TrueView ad format that’s optimized for that objective. Reveal Answer »
Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube Intent audience solution did Lou suggest to his client? Reveal Answer »
Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for? Reveal Answer »
Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad? Reveal Answer »
You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign? Reveal Answer »
Jane takes on the task of explaining to a new client why YouTube is the best place for their marketing dollars. She tells them that, with data and tools, Google powers YouTube and delivers proven results. What other reason could Jane give to convince her client to use YouTube? Reveal Answer »
Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.) Reveal Answer »