Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.) Reveal Answer »
What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.) Reveal Answer »
As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube? Reveal Answer »
Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences? Reveal Answer »
Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move? Reveal Answer »
What are two Google findings (based on internal research) regarding six-second ads? (Choose two.) Reveal Answer »
Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign? Reveal Answer »
Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad? Reveal Answer »
Match the marketing objective with the TrueView ad format that’s optimized for that objective. Reveal Answer »
Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube Intent audience solution did Lou suggest to his client? Reveal Answer »