YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action? Reveal Answer »
In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for? Reveal Answer »
Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube? Reveal Answer »
Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns? Reveal Answer »
Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out? Reveal Answer »
When measuring offline conversions with TrueView for action, a shop visit is counted when a user watches 10 seconds of an ad and then visits a shop within how many days? Reveal Answer »
Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.) Reveal Answer »
What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.) Reveal Answer »