In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for? Reveal Answer »
Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube? Reveal Answer »
Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns? Reveal Answer »
Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions? Reveal Answer »
When measuring offline conversions with TrueView for action, a shop visit is counted when a user watches 10 seconds of an ad and then visits a shop within how many days? Reveal Answer »
Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.) Reveal Answer »
What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.) Reveal Answer »
As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube? Reveal Answer »
Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences? Reveal Answer »