Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step? Reveal Answer »
YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click? Reveal Answer »
In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.) Reveal Answer »
Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain? Reveal Answer »
Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel? Reveal Answer »
As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience? Reveal Answer »