How can Google’s In-market audience signals help an advertiser connect with their target audience? Reveal Answer »
Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which events trigger a store visit for TrueView for action? Reveal Answer »
Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits? Reveal Answer »
Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis? Reveal Answer »
Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend? Reveal Answer »
Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign? Reveal Answer »
Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider? Reveal Answer »
Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client? Reveal Answer »