YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action? Reveal Answer »
In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for? Reveal Answer »
Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube? Reveal Answer »
Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns? Reveal Answer »
Drew’s newest client has heard a great deal about the effectiveness of YouTube’s audience solutions, but he’s still not convinced it’s right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions? Reveal Answer »
Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 2) Reveal Answer »
Creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building. What are two other reason creators choose YouTube? (Choose 2.) Reveal Answer »
Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad? Reveal Answer »