Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. Reveal Answer »
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? Reveal Answer »
Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon? Reveal Answer »
Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike? Reveal Answer »
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Reveal Answer »
Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type? Reveal Answer »
Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR? Reveal Answer »