Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business objectives? Reveal Answer »
YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill? Reveal Answer »
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign? Reveal Answer »
True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. Reveal Answer »
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.) Reveal Answer »
Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page? Reveal Answer »
Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.) Reveal Answer »
Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective? Reveal Answer »