Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Reveal Answer »
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing? Reveal Answer »
Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish. Reveal Answer »
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him? Reveal Answer »
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles? Reveal Answer »
Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign? Reveal Answer »
True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer. Reveal Answer »
Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.) Reveal Answer »
Of the ad formats available on the Google Display network, which one will automatically adjust its presentation to best fit the available space on page? Reveal Answer »