Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of their products, advertise their company’s online and local inventories of toys, and boost traffic to their website and local toy stores? Reveal Answer »
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy? Reveal Answer »
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Reveal Answer »
Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing? Reveal Answer »
Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish. Reveal Answer »
Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him? Reveal Answer »
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles? Reveal Answer »