Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?

  • Users actively researching and intending to buy new products or services
  • Audience interest around different topics
  • Input from specific landing pages and keywords
  • Input from keywords, URLs, and apps