After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign’s optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign?

  • The campaign’s budget needs a 22% raise to be fully optimized.
  • 22% of the revenue she allocates to her campaign is being used in the wrong areas.
  • The campaign score has 78% headroom to improve.
  • Her campaign is being outperformed by 78% of businesses like hers.