Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

  • The campaign is performing better than 75% of all search campaigns.
  • The campaign score has 75% headroom to improve.
  • The campaign is performing 25% under budget.
  • The campaign score has 25% headroom to improve.